This sponsored research project challenged us to explore how DoorDash might better serve healthcare workers through improved user experiences, focusing on the unique constraints of the Emergency Room department.
Ethnographic Research
Qualitative interview highlighting behavioral insights and friction points to inform strategic design decisions.
Problem Statement
Campaign Deliverables
Research and Process
Design Research Frameworks
These frameworks helped us move beyond surface-level assumptions and uncover deeper motivations driving behavior.
journey map
SWOT analysis
mindmap
need hierarchy
Maslow's Hierarchy
Applying Maslow’s Hierarchy helped to contextualize healthcare workers’ needs beyond surface-level convenience.
Qualtrics Survey & Key Insights
Translating common themes into a targeted survey to quantify behavioral patterns and find key insights.
Field Documentation
Photographs taken at Emory University Hospital and Atrium Health Floyd Medical Center during on-site research.
Emory Hospital dining room
Emory University Hospital
Atrium Health Floyd Medical Center cafeteria
pre-packaged lunches
hospital cafeteria food
Emory Hospital Deli
